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Media and Research

 

What The Media Has To Say

"The ads reach the audience most coveted by advertisers: 21-35 years old who like to go out and spend money.  Restroom advertisements also allow companies to target gender with 100% accuracy." - Fortune

"Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." - Adweek

"Now Madison Avenue has invaded the restroom.  It's surprising nobody has thought of this before." - Newsweek

"If you went to the restroom three times, you'd read it again and again.  Not only can indoor billboards reach a very discerning customer, but they've got the customer's undivided attention." - Inc.

"This was the only place in the world people would stand in line to read the advertising." - The Boston Globe


The Research Proves It

"Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% generating a favorable reaction."
- Arizona State University


"Retention of impressions generated by adboards was found to be an average of 40% stronger than by other media.  Also, that the unusual and unexpected nature of the form of advertising commands focal levels of attention thus enabling better comprehension and longer lasting impressions."
- Rice University


"Of restroom advertising viewers, 98.9% reacted positively or neutral to seeing advertisements in the restroom facilities."

- Barbour & Monroe Marketing Research Studies